Synergy Design Group (SDG)
Synergy Design Group (SDG) is a creative interior design studio and a specialized unit of Sara Hospitality USA. Backed by over 15+ years of industry leadership from our parent company, SDG was established in 2010 to provide dedicated design expertise for the hospitality sector. We specialize in crafting exceptional interiors for hotels, resorts, and a wide range of hospitality properties, from boutique concepts to major brand franchises
Our scope of work requires every stage of a project including design development, full project management, and supervision, simplifying the process for our clients v and ensures a high level of integration in the final product. This integrated solution consists of:
Interior Design:- Designing guest rooms, lobbies, corridors and all public areas and developing complete design narratives that represent the brand and immerse guests in the intended atmosphere.
Procurement:- Obtaining high quality furniture, fixtures and equipment (FF&E) through our vast network of global manufacturers and at low prices due to our very competitive procurement strategy.
Installation:- Providing installation services, where our expert teams manage all logistics and on-site coordination to ensure a seamless and efficient project completion.
Our name reflects our core philosophy:-In our case, synergy is the blending of clients, architects, manufacturers, and project stakeholders for true innovation to take place. With this collaboration, we are able to deliver designs that are stunning to the eye as well as operationally efficient. Sustainability also remains at the core of what we do.
At the end of the day, the environments that we craft seek to enhance the experience of the guests. From our understanding, strategic design enhances satisfaction, and improves brand loyalty while also driving value for our clients' businesses.